Quad-Play Threat?

Compete wanted to know how compelling talk of cablebundles and “quad-play” was for consumers. What it discovered was: 35% of survey respondents said they would be either “likely” or “very likely” to purchase cell phone service from their telco provider. 56% of respondents reported the lure of having unlimited calls between their home phones and cell phones. 41% said they would like the ability to consolidate billing. How much of an impact would each of the following have on your decision to purchase cell phone service from your telco provider?

Source: Compete

4 Steps To Doubling Revenue

Wanna see the revenue from U.S. mobile media and entertainment services more than double in the next five years? It can happen, according to research from Analysys.

If you exclude messaging, mobile browsing and digital media, mobile media and entertainment generated $3.1 billion in revenue last year. To ratchet that up to $6.6 billion by 2012, here’s what to expect:

1. Improvements to service accessibility: Mobile Web browsing platforms will improve and facilitate access to off-deck content, and presentation of off-deck content will become more streamlined and user- friendly.

2. Wider availability of content, driven by higher-generation network and device penetration.

3. Improvements to service usability: Providers have not focused enough on the end-user experience for these services, and users’ frustration when the experience does not meet their expectations has inhibited the growth of some services.

4. Simplified and more attractive pricing of content and applications, as well as mobile data access.

Analysys Research forecasts that mobile media and entertainment services will account for 12.3% of non-voice service revenue in the United States by 2012. Mobile TV and VoD services will experience the highest growth rate.

Bad News in Handsets

Strategy Analytics just reported that global mobile handset shipments grew 14% year over year to reach 282 million units in Q1 2008. The bad news? Motorola, Sony Ericsson and Apple all lost market share. Emerging markets in Asia and Africa continue to surge, making up for the sluggish demand in North America and Western Europe. Motorola and Sony Ericsson lost market share to rivals with stronger portfolios, such as LG and Samsung, while Apple ran aground due to stock shortages in North America and underwhelming demand in Western Europe.”

Go Figure

$2.9B
Size of the digital music market in 2007.

146M
Number of music phones that leading handset maker Nokia sold in 2007. Nokia’s Comes with Music program will let users keep songs they have downloaded for 12 months. The handset maker has already struck deals with major music labels Sony BMG and Universal.

3B
Number of mobile coupons predicted to be issued to mobile user by 2011, according to Juniper Research.

$7B
Amount of discounts redeemed on those mobile coupons.

$87B
Juniper also predicts nearly $87 billion worth of mobile ticketing transactions to take place by 2011.