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Editors

Rhonda Wickham, Editor in Chief
Rhonda Wickham Photo rhonda.wickham@advantagemedia.com
Rhonda has been observing and reporting on the wireless industry since the first cell site went on-line in 1983 in Chicago. She draws on those 20 years of experience to provide authoritative and professional content for Wireless Week. Rhonda has served as editor of Wireless Review and as editorial director of Cellular Business and Wireless World magazines.

Monica Alleven, Editor
Monica Alleven Photo monica.alleven@advantagemedia.com
Monica is an award-winning journalist and former managing editor for Communications magazine. She entered the wireless industry trade press after seven years with daily newspapers in the West. Previously, Monica served as copy editor for the Record Searchlight, a 40,000-circulation daily newspaper in Redding, Calif. Earlier she worked at two Oregon newspapers where she won a first place award and an award of merit from the Oregon Newspaper Publishers Association for her published articles.

Brad Smith, Data/IP Editor
Brad Smith Photo brad.smith@advantagemedia.com
Brad, a veteran reporter with a technology and business journalism background, has more than 33 years of award-winning experience in daily and weekly reporting. Most recently media and entertainment reporter with The Denver Business Journal, Brad earlier worked as assistant city editor of The Denver Post. Previously, he served with United Press International for 24 years, including eight years as Colorado state editor and Denver bureau manager.


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In My Humble Opinion
The Battle for the New Customer Service Experience
M Bancroft sum-imgSprint recently announced an initiative called “Sprint Care Consistency” with the purpose of building a consistent foundation for customer care operations.


Can UMA Work for FMC?
By Peter ThornycroftThe market thus far has overlooked the opportunity to apply unlicensed mobile access’ (UMA) proven consumer architecture to certain types of business


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